Loud & Clear | 03 Community Radio Income
This course covers eight Breaks on building a sustainable funding mix for community radio: grants, donations and crowdfunding, memberships and subscriptions, sponsorship from audience to renewal, and fundraising events and earned income
Here's what you'll learn:
Enroll in this learning track and beging your journey to improving your skills.
Understanding Your Funding Mix [LC0301]
Explore why revenue matters to community radio and the main income sources open to stations. Learn to assess your current funding mix, spot risks from relying on too few sources, and plan a more balanced, sustainable approach.
Grants [LC0302]
Learn how grants fit into your funding mix and what funders look for. Cover finding suitable grants, preparing competitive applications, and meeting reporting obligations, with a realistic view of the time and effort involved.
Donations and Crowdfunding [LC0303]
Discover how donations, fundraising appeals and crowdfunding let your community support the station. Learn how to ask with confidence, plan effective campaigns, thank and retain supporters, and meet your obligations as a fundraiser.
Membership and Subscriptions [LC0304]
Understand the role of memberships and subscriptions in community broadcasting. Learn how they provide recurring income, build belonging and ownership, and how to attract, retain and involve members in your station’s activities.
Understanding Sponsorship and Your Audience [LC0305]
The first of three sponsorship breaks. Understand how sponsorship works in community radio, why local businesses and organisations sponsor, and how to understand your audience so you can identify and attract the right sponsors.
Packaging and Pricing Your Sponsorship Offer [LC0306]
The second of three sponsorship breaks. Work out what your station really offers, price sponsorship appropriately, build packages, and schedule announcements to balance sponsor exposure with a positive listening experience.
Approaching and Managing Sponsors [LC0307]
The final sponsorship break. Learn how to approach potential sponsors, build trust-based relationships, and secure agreements, then deliver, manage and renew sponsorships so partners stay satisfied and keep supporting your station.
Fundraising Events and Earned Income [LC0308]
Explore fundraising events and earned income as ways to diversify revenue. From trivia nights and outside broadcasts to training and studio hire, learn how to choose, plan and run activities that raise money and engage your community.